MAD Architects Unveils Momentum at Milan Design Week 2023

MAD Architects, led by Ma Yansong presented the installation "Momentum" in the main atelier of Milan Design Week 2023, in collaboration with Interni and AXA IM ALTS.

01_MAD_The Momentum by Moreno Maggi

Momentum seeks to freeze the moment of art creation, with the simplest cube is used as a carrier to undertake different forms of art expression. Momentum, exhibited during the Salone del Mobile, hopes to evoke the solidification and refinement of time with this form.

02_MAD_The Momentum by Matteo Vercelloni

In the daytime, Momentum’s skin reflects the surrounding environment of the courtyard of Statale University, becoming a forever-changing art form of its own. As night falls, and the installation turns transparent and ethereal, the lighting inside illuminates a new character.

10_MAD_The Momentum by Moreno Maggi

03_The Momentum by Andrea D’Antrassi

04_MAD_The Momentum by Moreno Maggi

05_MAD_The Momentum by Andrea D’Antrassi

06_The Momentum AR in Interni magazine's Instagram account

During this, MAD's fifth participation in Milan Design Week, the works brought have been accompanied by a breakthrough of boundaries and the integration of diverse arts. With the end of the COVID pandemic, we’ve placed more consideration on communication and the interchange of multiculturalism. Past work includes Invisible Border 2016, Fifth Ring 2018, Freedom 2021, and Dynamik Chair & Thread Chair 2022.

07_MAD_Invisible Border_2016 Milan Design Week_Photographs by Moreno MaggiInvisible Border, 2016 Milan Design Week

08_MAD_Fifth Ring_2018 Milan Design WeekFifth Ring, 2018 Milan Design Week

09_MAD _Freedom_2021 Milan Design WeekFreedom, 2021 Milan Design Week

Milan, Itlay

Type: Installation
Material: P.A.T.I. ETFE polymer
Dimensions: 8m * 8m * 12.5m
Design Team:
Design team: Ma Yansong, Dang Qun, Yosuke Hayano, Andrea D’Antrassi

Partner with:  Interni, AXA IM ALTS

Engineering: Maco Technology srl, Roberto Maffei
Light Design: Luce & Light
Motion Designer: Studio AIRA
Fog Effect: Nephos
Images: Moreno Maggi, Matteo Vercelloni